Dans le cadre du Cycle de conf\u00e9rences EURASIA, Agn\u00e8s Giard (Universit\u00e9 Paris Nanterre\/Laboratoire Sophiapol) donnera une conf\u00e9rence sur : <\/p>\n\n\n\n
Le Media Mix est un syst\u00e8me de collaboration entre des \u00e9diteurs et producteurs de dessin anim\u00e9, de jeux vid\u00e9o, de merchandising et de pop idoles permettant d\u2019exploiter simultan\u00e9ment les m\u00eames personnages sous des formes diff\u00e9rentes. Cette pratique culturelle encourage les fans, au Japon, \u00e0 contribuer eux aussi \u00e0 la prolif\u00e9ration de personnages qu\u2019ils r\u00e9cup\u00e8rent et qu\u2019ils font circuler via les r\u00e9seaux sociaux afin d\u2019exprimer leur amour pour eux. <\/p>\n\n\n\n
La propension des personnages \u00e0 \u00ab envahir \u00bb le monde \u2013 les \u00e9crans, les vitrines, les couvertures des magazines, les sacs ou les produits de consommation courante \u2013 va d\u2019ailleurs souvent de pair avec l\u2019ambivalence du message qu\u2019ils v\u00e9hiculent : \u00e0 la fa\u00e7on de virus Internet, les personnages se font les messagers d\u2019une angoisse latente, diffuse, collectivement partag\u00e9e concernant l\u2019avenir. Y\u2019a-t-il une place pour l\u2019humain dans le monde du futur ? <\/p>\n\n\n\n
Plus les personnages se multiplient, plus le nombre d\u2019humains semble reculer dans les fictions qui assurent leur succ\u00e8s. Plus ils sont attirants (plus les humains se laissent affecter, voire infecter, par ces cr\u00e9atures), plus ils sont associ\u00e9s au th\u00e8me de l\u2019extinction. <\/p>\n\n\n\n
Pourquoi les animes ou les vid\u00e9o-clips montrent-ils si volontiers la fin du monde comme un ph\u00e9nom\u00e8ne in\u00e9luctable, voire d\u00e9sirable ? En m\u2019appuyant sur l\u2019analyse d\u2019images (clips, s\u00e9ries, jeux vid\u00e9o) issues du Media Mix japonais, j\u2019esp\u00e8re identifier les strat\u00e9gies qui se d\u00e9ploient derri\u00e8re cette mise en sc\u00e8ne \u00ab fun \u00bb de la fin.<\/p>\n\n\n\n
weiwei.guo[a]univ-lyon2.fr<\/p>\n","protected":false},"excerpt":{"rendered":"
Dans le cadre du Cycle de conf\u00e9rences EURASIA, Agn\u00e8s Giard (Universit\u00e9 Paris Nanterre\/Laboratoire Sophiapol) donnera une conf\u00e9rence sur : \u00ab\u00a0L’Anthropoc\u00e8ne au prisme de la culture populaire japonaise ou comment fabriquer un futur quand il n’y en a plus\u00a0\u00bbJeudi 13 octobre… Lire la suite<\/a><\/p>\n","protected":false},"author":3,"featured_media":3255,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[28,31],"tags":[],"class_list":["post-3240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-conference"],"_links":{"self":[{"href":"http:\/\/sfej.asso.fr\/index.php?rest_route=\/wp\/v2\/posts\/3240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/sfej.asso.fr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/sfej.asso.fr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/sfej.asso.fr\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/sfej.asso.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3240"}],"version-history":[{"count":3,"href":"http:\/\/sfej.asso.fr\/index.php?rest_route=\/wp\/v2\/posts\/3240\/revisions"}],"predecessor-version":[{"id":3248,"href":"http:\/\/sfej.asso.fr\/index.php?rest_route=\/wp\/v2\/posts\/3240\/revisions\/3248"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/sfej.asso.fr\/index.php?rest_route=\/wp\/v2\/media\/3255"}],"wp:attachment":[{"href":"http:\/\/sfej.asso.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/sfej.asso.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3240"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/sfej.asso.fr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}