The Fondation France-Japon de l’EHESS is pleased to invite you to the “‘Cool Japan’—Concrete Policy or Illusion?” seminar on February 12th (Monday) 2024, from 12:00 to 13:00 (Paris time).

‘Cool Japan’—Concrete Policy or Illusion?

Japanese popular culture, in the form of anime, manga, and other cultural products, has become popular around the world. The Japanese government has made efforts to profit economically from this phenomenon by adopting the term ‘Cool Japan’. Cool Japan ‘policy’, however, has been patchy, disjointed and confusing. In this seminar Nobuko Kawashima will examine the background and emergence of the policy, its stated aims, its implemented programs and its gradual transformation since the early 2000s. This period corresponds with the changing political structure and administrative reform, whereby the Ministry of Economy, Trade and Industry (METI) has come to assume a central role at the Cabinet Office in making cross-departmental policies, of which Cool Japan is one. However, despite the ambition of METI, Cool Japan lacked substance as a policy: clear aims, evidence of needs, concrete programs to address specific needs, and resources needed for implementation; hence, it is better understood as a campaign than as a policy.

  • 12 February 2024 | 12.00 – 13.00 (Paris time)
  • Speaker: Nobuko Kawashima (Doshisha University, FFJ Visiting researcher)
  • In English
  • At Campus Condorcet, EHESS building, Room A427 (4th floor): 2 cours des humanités 93300 Aubervilliers or online
  • Poster
  • Registration